‘Big podcasting’ lies to us – I found out by taking a closer look at podcast stats!

There is no IAB standard for advertising agencies in terms of minimum investment. That’s at the discretion of the agencies running the inventory. However, the accepted norm seems to be anywhere between $15 and $40 depending on method of delivery; programmatic (dynamically inserted pre-recorded ads) or host read (the podcaster reads the messaging themself).

By |2026-09-21T16:43:00+00:00May 15, 2024|Blogcast, Insights|0 Comments