How to Create a Podcast For Free

Oh, so you’re itching to find out how to create a podcast for free, are you?

Zero budget, huh?

In an era where everyone and their grandma thinks they have a podcast in them, it’s crucial to stand out.

And yes, while the idea of starting your own podcast without spending a penny is as appealing as a free drink at a networking event, let’s remember the age-old warning – you often get what you pay for.

But don’t worry, I’m here to guide you through the minefield of freebies, showing you how to start a podcast for free, but also, why that might just be a bad idea.

Planning your free podcast

First up, you’ve got to do some planning.

I know. I know.

You hate this part.

It’s dull.

You just want to get straight to pretending you’re Howard Stern or Chris Evans.

But you can’t.

At least not yet.

When starting a podcast, picking a topic isn’t just about what gets you fired up and chatting at 150 mph like a 90s raver after taking a “Mitsubishi”.

It’s about what will glue your audience’s ears to the audio.

Start by scribbling down every wild idea you have. Regardless of how outlandish it might seem at first.

That’s the beauty of this exercise.

Filling the blank page.

Whether it’s the mysteries of ancient civilisations or the latest tech gadgets, get it all out on paper .

Engage in a bit of old-school pen and paper brainstorming. It sparks creativity differently than digital note-taking .

Topic research

Once you’ve got a pile of potential topics, it’s time to play detective.

Listen to your favourite podcasts and note what hooks you and keeps you coming back to them.

What emotions do they stir?

Are you moved to tears, laughter, or sleep?

Use these insights to gauge what might resonate with your audience.

Suck down a crap load of blogs, other podcasts, and even books to find gaps in content that you can fill.

Remember, Google is your friend here, helping you to sift through the ocean of content for golden topic nuggets.

Topic validation

Now, don’t get too attached yet.

It’s crucial to validate your topic to ensure it’s not just interesting only to you.

Create a listener persona to really nail down who you’re talking to and what they care about.

This isn’t just about guessing; use surveys, social media interactions and maybe even a little eavesdropping at relevant community events to understand your potential audience’s needs and preferences.

Once you’ve honed in on a niche, check how others are talking about it.

You don’t want to be the nine hundredth person talking about that new fad diet unless you’ve got a fresh, engaging angle.

Choosing a topic might seem like a free part of podcasting, but remember, a poorly chosen topic could cost you your audience.

Make sure it’s something you can commit to, talk about passionately, and most importantly, that it serves the needs and interests of your listeners, not just your own curiosity.

Planning your free podcast’s format

This is another part a lot of podcasters skip because they don’t realise how important it is to ensure that the podcast continues past three episodes.

Solo Show Format

When you’re flying solo, it’s just you and the microphone.

A pure, unadulterated platform for your thoughts.

Solo podcasts are the epitome of simplicity in the podcasting world.

All you need are unique ideas and a compelling presentation style.

This format allows for a personal connection with your audience, giving you the freedom to manage every aspect of the podcasting experience.

However, remember, producing solo episodes can feel like a heavier lift because it’s all on you to keep the content engaging and dynamic.

Interview Format (maybe via Zoom?)

If you’re aiming to spice things up with fresh perspectives, the interview format is your go-to.

It’s like hosting a show where you bring on guests to honk on about subjects they are passionate about.

This format not only introduces new personalities to your audience but also enriches your content with varied insights and stories.

Preparing questions and having a structured flow are essential to keep the conversation engaging and coherent.

Just ensure you don’t switch formats abruptly, as consistency is key to meeting your podcast’s promises.

I’d never recommend it to anyone normally, but if free is your objective, you can use Zoom to record remotely.

They have a free tier.

Knock yourself out.

Conversational Format

For those who prefer a more relaxed vibe, the conversational format with co-hosts or roundtable discussions brings a dynamic flair.

For the listener, it’s like being invited to a gathering of new friends.

This setup requires less formal planning and allows for spontaneous interactions, which can be incredibly engaging for listeners.

The success of this format heavily relies on the chemistry between the hosts, making every episode feel like a new adventure.

Each podcast format offers unique advantages and challenges.

Choosing the right one depends on your goals, content, and the kind of relationship you want to build with your audience.

Of course the recording might be challenging, if you’re going for free.

You could set up your phone in the middle of a table.

It’ll sound bloody awful, but we’ll get into that in a moment.

Equipment for recording your free podcast

Smartphone Recording

Ok, so you’re getting excited thinking of using your smartphone to record your podcast?

Uh oh.

I mean, sure, modern smartphones have the basic tools needed to capture high-quality audio and video, but relying solely on your phone’s built-in mic is a rookie mistake.

It’s like treating a bad burn with a splash of water.

Computer Microphone Recording

The mics on phones and built into laptops often amplify unwanted background noise and distort your plosives, turning your podcast into a cringe-worthy symphony of pops and hisses.

To elevate your game, consider a budget-friendly external microphone like this one.

For a more sophisticated setup, the RØDE range offers crystal-clear audio, ensuring your podcast sounds professional without breaking the bank.

Free Recording Software

And what about recording software?

If you’re a Mac user, GarageBand comes pre-installed and offers a decent range of features for the low, low price of free.

For both Mac and PC users, Audacity is a popular choice, known for its simplicity and effectiveness.

These platforms might not have all the bells and whistles of their pricier counterparts, but they’ll get the job done.

Just remember, while free software can be a great starting point, it often lacks the advanced features needed to truly polish your podcast.

So, if you’re serious about podcasting, consider this: sometimes, free is too expensive in the long run.

Editing your free podcast for… well, free!

So, you want to have your podcast edited but you’re not wanting to splash cash on an editor? Well, that’s going down the ‘Do it yourself’ route then.

Thankfully, Descript is a nifty tool that not only allows you to record and edit but also publish from one spot.

It uses AI to clean up your audio, removing those annoying filler words automatically.

Then there’s Audacity, the old reliable for basic cuts and adjustments, perfect if you’re not looking to get too fancy and you’re just practicing.

And for the Mac loyalists, GarageBand is already sitting in your applications, ready to splice up your audio with its user-friendly interface.

Adding Intro/Outro Music

Never underestimate the power of a catchy intro tune or a smooth outro.

It’s like the theme song to your favourite show; it sets the stage and leaves a lasting impression.

There are some free music tracks available in GarageBand or you can explore other free resources to find that perfect sound that represents your podcast’s unique vibe.

Just make sure the music matches the tone and energy of your content, enhancing the overall listening experience without overshadowing your message.

How to create a podcast cover for free

I mean, you’ve come this far.

Why bother paying someone on Fiverr for some nice, catchy artwork?

Free Design Tools

If you’re designing your artwork on a budget, Canva emerges as your superhero.

It may not wear a cape, but it’s a tool that offers both free and paid plans, allowing you to purchase images and templates directly within the app.

Creating Eye-Catching Thumbnails

Creating thumbnails that grab attention is crucial for the video version of your free podcast.

Start with a 16×9 ratio for platforms like YouTube and adapt it to a square format for Apple Podcasts and Spotify which need to be 3000 x 3000 px or 1400 x 1400.

Use bold imagery and minimal text to ensure your thumbnails are eye-catching yet clear.

Incorporate elements like a blurred background or a drop shadow to give depth and focus to your primary images.

This approach not only enhances visual appeal but also ensures your thumbnails stand out in a crowded market.

Host and distribute your free podcast for free

Before you commit, consider this: free hosting services often come with a buffet of limitations.

Sure, platforms like Spotify for Podcasters offers unlimited storage and seamless integration with Spotify, but don’t forget, the devil is in the details.

From restricted file formats to potential ownership claims over your content, as well as practically non-existent support, free might end up costing you more than you bargained for.

And while Buzzsprout might let you dip your toes with a few hours of free uploads, remember, those files vanish after 90 days, unless you cough up some cash.

TL;dr please because the way I do one thing, I do everything

Again, no judgement zone here.

Quick start guide

Materials Needed

To kick off your podcasting journey, you don’t need the latest gadgets or costly subscriptions. Here’s what you essentially need:

Mobile Phone/Computer: Use what you already have! A smartphone or computer is sufficient to record, produce, and publish your podcast
Microphone: No external mic? No problem. Your device’s built-in microphone can do the job, although the audio quality might be slightly compromised
Camera: If you’re venturing into video podcasting, utilise your computer’s webcam or your smartphone’s camera, which could offer high-quality video like 4K recordings in some newer models
Podcast Recording Software: Essential for capturing your audio. Free tools like Riverside and Garageband are available to help you create content without a hitch
Free Podcast Host: Platforms like Spotify for Podcasters can store and distribute your podcast episodes and provide valuable insights into your podcast’s performance while helping you monetise your content

Step-by-Step Guide to Starting Your Podcast

Plan Your Podcast: Before anything else, dedicate time to planning. Define your podcast’s theme, format, and content outline. This initial step is crucial for setting a clear direction
Find a Suitable Recording Space: You don’t need a professional studio. Any quiet corner in your home can serve as a good starting point. The goal is to minimise background noise
Sign Up for Recording Tools and Hosting: Choose and register with a podcast recording tool and a hosting platform. Ensure you have all necessary details like your podcast’s name and artwork ready
Set Up Your Equipment: Even with basic tools, make sure everything is compatible and functioning. Familiarise yourself with your recording software’s features
Record Your First Episode: With preparations out of the way, it’s time to record. Enjoy the process as you bring your ideas to life
Edit Your Recording: Use your recording tool’s editing features or a separate free editing software to refine your podcast episode
Upload and Distribute: Once your episode is polished, upload it to your podcast host and distribute it across various platforms
Promote Your Podcast: Leverage your social networks and other channels to share your podcast and attract listeners

FAQs on how to create a podcast for free

Is it possible to create a podcast without spending any money?

Yes, you can create a podcast without any financial investment by using the devices you already own, such as a smartphone or computer. There are free tools available for recording and editing, such as Audacity. You can also find free hosting platforms like Spotify for Podcasters or even professional tools offering free trials, like Buzzsprout, and promote your podcast using social media and other free promotional channels.

Sorry, I’m still not getting it. What are the steps to start a podcast if I don’t have any budget?

To start a podcast without any budget, you can utilise several free tools and platforms:

Use Spotify for Podcasters to distribute your content.
Record your episodes using Zoom if you like.
Find free podcast music on Pixabay.
Create video intros, outros, and social media teasers using Canva.
Edit your podcast with free software like Audacity.

Seriously? I can host my podcast on Spotify for free?

Yes, Spotify offers tools to manage and grow your podcast at no cost. But don’t come crying to me if it all goes wrong.

Spoiler alert: it will.

Do podcasters earn money from their podcasts?

Are you for real? You not only want to spend NOTHING on this, but you’re also looking to get rich? Jesus. Ok look, yes, podcasting can be a profitable venture.

Some top podcasters have secured lucrative deals, such as Joe Rogan’s multi million deal with Spotify for ads and distribution. However, not all podcasts generate income, and earnings can vary widely depending on several factors.

And if I’m totally honest, it’s not likely you’re gonna pay your mortgage with a free podcast, regardless of how enterprising you think you are.

There are cosmic and karmic rules at play, you know.

In fact, let’s have a bet. If you make a fortune from a podcast you’ve paid NOTHING towards, tell me, and I’ll give you something free.

Which would probably make your day because you love free shit, don’t you?