What's your podcast's purpose, ?
Alright, let’s get real for a minute.
If you’re just cranking out episodes without a clear purpose, you’re basically just shouting into the void.
Sure, you might pick up a few listeners here and there, but if you want a loyal audience - you know, one that sticks around, shares your stuff, and even supports you financially by buying your stuff - you’ve got to get your purpose sorted.
Why Your Purpose is the Key to Listener Loyalty
Here’s the deal.
A strong purpose does more than just keep you motivated.
It’s your 'secret sauce' that makes your listeners feel like they’re part of something bigger. When people get what you’re all about - when they really connect with your purpose - they’ll keep coming back for more, and they’ll bring their mates along too.
Take a moment to think about your favourite podcasts.
Bet they all have a clear, strong purpose that just clicks with you, right?
That’s what we’re aiming for here—a purpose that not only pulls in listeners but turns them into 'raving fans' (the top of the business ladder of loyalty) who actually care about what you’re doing.
How a Solid Podcast Purpose Makes Everything Easier (Yes, Even Your Wider Marketing)
Your purpose isn’t just about getting listeners. It’s also your unique secret weapon when it comes to marketing.
When you’re clear on your purpose, everything else falls into place.
Your messaging, your branding, your pitches to sponsors - it all becomes way easier because it’s all tied to that one, strong purpose.
But let’s be honest, most podcasters don’t dig deep enough to really figure out what drives them.
They start off with a vague idea, get carried away with the excitement of it, and then start the ball rolling.
But without a solid purpose, they’re just spinning their wheels.
That’s where the real work begins, my friend.
And when you're ready to make a start on it, for real, book in a chat with me.
I help entrepreneurs and marketers like you to start their podcast properly.
Here's the link to my calendar.
Pssst! I shouldn't really do this, cuz... you know, branding. But, I talked about this email's topic on an older episode (during Covid) of my other podcast.
If you'd like to hear it, click here.