That isn't mean to be as rude as it may have come across, My question isn't a dig against your views. I'm not suggesting you're boring, and that nobody wants to hear your thoughts on important topics. On the contrary. I'm asking you to give more thought to who it is that you're best suited to having in your community. For example, if you're somebody that loves having a laugh with new people and not taking life too seriously, then you're probably not going to want to engage with those who find even HR managers to be a little too informal. Similarly, if your idea of hell is dealing with people who hang fast and loose and can't easily get their act together, then you're probably not going to want to start attracting people with poor organisational skills. Neither is a bad kind of member of a 'tribe' as such. But they might not be your kind of member. And this is where you have to be honest with yourself, when it comes to the kind of content you're putting out. Everyone focuses so hard on the attraction aspect of content marketing. But they give very little thought to the repulsion part. And when I'm helping podcasters to find their ideal clients, I'm also encouraging them to be clear about who they don't want to help when they're creating their content. Let me give you a specific example. Katie McManus, host of The Weeniecast, is a liberal. She refers to Republicans as "Death-eaters". That's how committed to her politics she is. She absolutely doesn't want to attract the kinds of clients who would vote for Donald Trump in a forthcoming election. And it doesn't matter to her how much cash they might bring to the table. Why? Because their values don't align with hers, and she'd find it difficult to champion such a client. So, in a recent episode, she mentioned how excited she was for the podcast to be proudly backing Democratic candidate Kamala Harris, and directly ordered anybody likely to vote Trump to stop listening to her show. Big publishing companies would not be very happy with that decision if they were running her show on their network, because they'd know it would have some impacting on their ability to get investment. But when you're running your own content, you not only can talk about these things, but you absolutely should talk about these things. Yes, you might find you lose some listeners who find your podcast content absolutely repulsive, but that's a good thing. You're going to be able to avoid ever having to get on a sales call with them. And if they are your kind of tribe member, they're going to feel even more connected to you, and likely to share your content with other likeminded people! So, again, WHO is interested in what you have to say about anything? Your people. That's who. Talk to them about the stuff that's important to you, so they know what makes you tick.
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