Planning a podcast launch? Get your free copy of my digital book!
Feb. 20, 2024

How I cut my podcast production time in half! (Using AI)

We've all been there as podcasters - endlessly spinning our wheels, burning the midnight oil while editing, writing and publishing.

But guess what?

I've figured out how to hack my podcast production time in half, and I'm going to share the secret with you.

TL;dr - just want the link to the tool that's mentioned in the episode?

Click here:

https://podknowspodcasting.co.uk/shownotessimplified

The grind of show notes writing. Ugh!

We've all been there as podcasters - endlessly spinning our wheels, burning the midnight oil while editing, writing and publishing.

But guess what?

I've figured out how to hack my podcast production time in half, and I'm going to share the secret with you.

And yes, you'll perhaps be unsurprised to learn there's some AI involved in the mix.

Around six months ago, I discovered this tool that absolutely transformed how I get things done. It was recommended to me by a friend at a podcasting event, and roll forward to the next year, and it's well and truly integrated into my workflow.

But it's not just another AI tool; it's a genuine virtual assistant, banishing the grind of post-production show notes and admin to the podcasting desert.

By the time you've finished listening, you'll be armed with a solid grip on how to weave decent AI seamlessly into your own podcasting process.

I'll tell you all about the tools to avoid, too.

A game-changer for your podcast workflow

I'm talking major upgrades in efficiency and an arsenal of tricks to deliver knockout content that truly resonates with listeners.

We'll discuss why the long haul matters and how the 'compound interest of content' can launch your reach to new heights.

Let's ditch those fleeting chart metrics that I keep nagging you to ignore, and instead focus on building a rock-solid community and stretching your voice across multiple platforms for maximum impact and growth.

You'll get the inside scoop on how a true crime podcaster completely transformed their show with this tool, Cast Magic.

But don't just take my word for it!

Greg Wasserman joins me to share more insights on how AI can lift your productivity.

Here is the link to the tool, as promised in the episode - https://podknowspodcasting.co.uk/shownotessimplified

Here's the link to the story about Spotify currently building AI versions of its hosts for ad reads, according to the Bill Simmons Podcast

Timestamps

00:00 AI streamlines, enhances, personalizes podcast content creation.

05:18 AI empowers podcast content creation for 2024.

08:43 Challenges of using chat GBT versus cast manager.

12:01 Castmagic: AI platform for audio/video presets.

15:31 Consistency in content pays off in long-term.

19:35 Create show notes and social promotions for content.

22:43 Podcasting magic empowers all aspects of podcasting.

23:49 Leverage technology for wider audience engagement.

26:46 AI transforms podcasting, automates, enhances, personalizes content.

  • Auphonic - The Auphonic AI sound improvement tool

 

 

 

 

 

Fancy working with me?

Here's how you can.

Grab a Podknows professional audit:

https://podknowspodcasting.co.uk/podknows-podcasting-podcast-audit/

Get the less in-depth but more affordable version:

https://podknowspodcasting.co.uk/podknows-lite-podcast-audit/

Have us help with growing your podcast's audience and conversions:

https://podknowspodcasting.co.uk/podcast-marketing/

Thinking of starting a podcast and want a step-by-step checklist to get you going?

https://podknowspodcasting.co.uk/podcast-launch-checklist-free-download/

Want more free advice?

Get my regular insights here:

https://podknowspodcasting.co.uk/podcasting-insights/

Mentioned in this episode:

Podmaster Free Tips



This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Chapters

00:00 - None

00:01 - AI voice demo

07:58 - Greg at Castmagic

27:02 - Demo of multilingual podcasting

30:37 - Pro tip - engaging listeners

31:22 - Global ranking stats

Transcript

Speaker:

AI is now all over podcasting, and believe

 

Speaker:

it or not, this voice intro is

 

Speaker:

aigenerated. But is it good enough to

 

Speaker:

unleash in the wild? In this episode, I'm going to tell you

 

Speaker:

how I cut my podcast workflow in half, and

 

Speaker:

how you can too.

 

Speaker:

There's a massive change happening in podcast

 

Speaker:

content production driven by new technology.

 

Speaker:

Yep, you guessed it. Thanks to AI in

 

Speaker:

podcasting, these new tools are revolutionizing the

 

Speaker:

way that we podcasters create, edit, and publish our

 

Speaker:

content. And I wanted to talk to you today about the ways

 

Speaker:

AI is altering our industry, particularly at

 

Speaker:

the indie end. So right now, we're going to explore the

 

Speaker:

wider implications of AI in podcasting and talk

 

Speaker:

about the best tools right now for you.

 

Speaker:

Using AI in podcasting to halve production

 

Speaker:

time AI's recent surge

 

Speaker:

has created endless possibilities for content

 

Speaker:

creators. In the context of podcast production,

 

Speaker:

AI is streamlining processes,

 

Speaker:

enhancing content quality, sort

 

Speaker:

of, and even introducing interactive elements to

 

Speaker:

the listening experience. The real AI gold,

 

Speaker:

though, is in its ability to personalize content,

 

Speaker:

making each piece of media feel custom made for

 

Speaker:

your listener. And that's down to the prompting parameters. You're

 

Speaker:

taking time over carefully. Creating it

 

Speaker:

exhibits an uncanny ability to analyze and learn from

 

Speaker:

your previous user behavior, making it an invaluable

 

Speaker:

tool for podcasters to tailor their content to audience

 

Speaker:

preferences. AI is also proving to be an invaluable tool

 

Speaker:

in content prep and creation. Various

 

Speaker:

software packages such as chat, GPT, copy,

 

Speaker:

AI, and Jasper are being employed by podcasters

 

Speaker:

to generate show notes, episode summaries,

 

Speaker:

titles, and even your social media promotional stuff,

 

Speaker:

revolutionizing your audio editing with AI. Is it

 

Speaker:

possible AI algorithms are getting better

 

Speaker:

at automatically editing audio files, improving the

 

Speaker:

quality of them, and removing background noise or adjusting volume

 

Speaker:

levels of different speakers? It's not perfect,

 

Speaker:

but it's good. Now look, I'm an experienced,

 

Speaker:

professional podcaster with a distinct competitive edge

 

Speaker:

in audio engineering due to my sheer experience in it.

 

Speaker:

I've been dabbling with Adobe audition for more than

 

Speaker:

two decades, since it was known as Cooledit Pro. But

 

Speaker:

remember, this now is a significant advantage

 

Speaker:

for Podmaster looking to improve the overall sound

 

Speaker:

quality of their rather amateurish sounding podcast

 

Speaker:

episodes, especially when you're faced with limited experience and

 

Speaker:

tighter budgets. Tools like Orphonic have been

 

Speaker:

popular with some DIY indie podcasters for some time now, thanks

 

Speaker:

to their ability to speed up the editing and quality improvement

 

Speaker:

process. But you've now got even more accessible

 

Speaker:

solutions like the AI studio sound tool in

 

Speaker:

descript, and I definitely would suggest avoiding

 

Speaker:

using it at 100% level also, a nod here to

 

Speaker:

Adobe podcast. Yes, their noise

 

Speaker:

reduction tool can be extremely impressive if

 

Speaker:

you're using it sparingly. And believe me, we

 

Speaker:

can absolutely tell when you're relying on it. It

 

Speaker:

doesn't sound great, trust me. So don't run it over

 

Speaker:

all your audio and video content willy nilly.

 

Speaker:

So let's talk more about the AI advantage in

 

Speaker:

podcast personalization. Look, we're jumping

 

Speaker:

ahead a bit here. AI's forte lies in its ability

 

Speaker:

to personalize your content, but we're not quite there yet. We are getting

 

Speaker:

closer. Adtech is really leaning into this.

 

Speaker:

Essentially, AI can detect the kind of content each

 

Speaker:

listener prefers, making it easier for podcasters

 

Speaker:

to tailor their content accordingly. But it's not been unleashed on the

 

Speaker:

wild yet. This is all running in the back end with many company

 

Speaker:

systems. There are platforms such as audioburst that are already

 

Speaker:

using this sort of stuff for big brands to create more

 

Speaker:

engaging audio experiences that are more in line with what they think their

 

Speaker:

listeners want to hear. On the video side of things, we've got tools like

 

Speaker:

Choppity and capcut. Some of these have got pretty advanced

 

Speaker:

features that can make your clips, to quote Gen Z's

 

Speaker:

pop in your feed. Descript

 

Speaker:

offers a way to automate this process, too, but a

 

Speaker:

little bit clunky, to be honest, and it requires a lot of trial and

 

Speaker:

error. Also, AI can be used to personalize the podcast

 

Speaker:

listening experience. For instance, Spotify is currently

 

Speaker:

building AI versions of its hosts for ad reads. That's

 

Speaker:

at least according to the Bill Simmons podcast, which I've linked in the

 

Speaker:

description. The potential here, let's be honest, is immense.

 

Speaker:

In the future, a host might address a listener by

 

Speaker:

their name in a much more personalized ad just for

 

Speaker:

them. But let's go back to the power of AI

 

Speaker:

in content creation. Right now, in 2024,

 

Speaker:

one of the most popular use cases for AI in podcasting is

 

Speaker:

assisting with content creation. On the back end, AI

 

Speaker:

tools can generate show notes, episode summaries, episode titles,

 

Speaker:

episode structures, even social media assets,

 

Speaker:

and even blog posts, medium articles,

 

Speaker:

newsletter sendouts, platforms like

 

Speaker:

Castmagic, which is a tool specifically

 

Speaker:

designed and built for podcasters to generate

 

Speaker:

helpful copy related to podcast episodes. They're paving the way

 

Speaker:

in this domain. Also, AI can aid in creating

 

Speaker:

thematic playlists, creating compilations of episodes based on

 

Speaker:

specific topics or genres, and enabling listeners to

 

Speaker:

explore podcasts with similar themes easily. Now,

 

Speaker:

we'll talk more about Castmagic in a second, but let's talk about the

 

Speaker:

no brainer approach overall of

 

Speaker:

aipowered transcripts I mean, let's be honest about it,

 

Speaker:

this is a minimum now for podcasters. These

 

Speaker:

aipowered transcription services like Rev and Otter have

 

Speaker:

been transforming the podcast industry recently. These services have

 

Speaker:

been using AI and natural language processing to transcribe

 

Speaker:

audio into a text format, automatically

 

Speaker:

creating subtitles or captions for viewers with hearing

 

Speaker:

impairments, and generating the basis for SEO friendly

 

Speaker:

content. But that's the 2021

 

Speaker:

solution. Just the transcript alone that's helping

 

Speaker:

with about 10% of the problem. Now it's a must. You should

 

Speaker:

be doing a transcript as a bare minimum. Tools like cast

 

Speaker:

magic and to a slightly lesser extent

 

Speaker:

capshow are taking this one step further in

 

Speaker:

that they're actually helping to simplify the process,

 

Speaker:

drilling down into specific themes. I chatted with Greg at

 

Speaker:

Castmagic to get more insight for you about their tool

 

Speaker:

so you can hear the value offering for yourself.

 

Speaker:

Castmagic started as two guys who are running their

 

Speaker:

own vc backed companies, had a podcast. Like, we don't have

 

Speaker:

the time to run our companies. Going back to the same story, like, you are

 

Speaker:

doing more than just a podcast. So it's like, I can't do this. So they

 

Speaker:

were able to build cast magic for their own needs, and since

 

Speaker:

they've built it for their own needs, they understand like, well,

 

Speaker:

we are the users of this, so how do we make it easier for us,

 

Speaker:

better for us? And now you've got the scale of our entire

 

Speaker:

communities able to say, like, hold on, this is how I'm using it. And you're

 

Speaker:

like, oh, I didn't even think about that. Great, I'm going to build

 

Speaker:

that into the tool and make it even better for me. But it's also then

 

Speaker:

better for you. So it's kind of cool to see that happen.

 

Speaker:

So you might have already answered my next question. It sounds

 

Speaker:

like it's kind of proprietary, this technology. So

 

Speaker:

that then would lend itself to already addressing

 

Speaker:

the whole thing of, well, what's to stop me just going in Chat

 

Speaker:

GPT and setting up some prompts to get the show notes

 

Speaker:

written for me by Chat GPT? It goes back to, why

 

Speaker:

did they even start it? Because they tried doing it themselves in chat GBT. And

 

Speaker:

you're like, there's limitations, at least right now to chat GBT.

 

Speaker:

You can go ahead and do it, but let's go back to

 

Speaker:

the average user, right? I have so much going on,

 

Speaker:

how am I going to spend the time to set up this tool in

 

Speaker:

chat GBT to do all the things that a tool like cast manager is going

 

Speaker:

to do? Is that best use of your time? Look,

 

Speaker:

if you've got the time, great. But then I'll take it back a step further

 

Speaker:

and go, okay, the three questions that podmaster always ask me was, how do I

 

Speaker:

get more distribution, how do I grow my audience and how do I monetize? Well,

 

Speaker:

if most of them aren't even distributing their podcast across all listening

 

Speaker:

platforms, you think that person is going to spend the time, which they're not doing

 

Speaker:

already, to distribute their podcast, to go ahead and set up all the

 

Speaker:

things that are going to take them the time to do in chat GBT and

 

Speaker:

then wait, you are limited to just one tool, chat

 

Speaker:

GBT, whereas tool like castmagic, we've got a

 

Speaker:

UI that's on top of all these other platforms. So if chat GBT

 

Speaker:

is not the best one and we want to work with

 

Speaker:

Bard, or was it Genesis or something

 

Speaker:

else, we're able to plug that in there, then you don't have to know how

 

Speaker:

the sausage is being made. You just know things are being done for you

 

Speaker:

and that the team's constantly iterating. And the fact that the team is

 

Speaker:

iterating at such a fast speed, are you able to do that on chat GBT

 

Speaker:

by yourself? You're like, oh, I got this set up for what I need it.

 

Speaker:

But then you still stay in a box. That's kind of what I like about

 

Speaker:

cast magic, is like, we have a community of 1000 people on slack.

 

Speaker:

Literally come in there and start asking questions. Learns from

 

Speaker:

others. So it's another platform that you're able to. What I love about

 

Speaker:

podcasting is it's a rising tide, raises all ships. So podcasters

 

Speaker:

talk and they share and so forth, not only prompts, but what tools

 

Speaker:

you're using. So if you just try doing everything in chat GBT, you're

 

Speaker:

missing out on efficiency, automation, and

 

Speaker:

then technology changes for a larger scale.

 

Speaker:

I think that's a really interesting point. That you've hit on there, actually, in terms

 

Speaker:

of your slack community, because I'm obviously, I don't contribute as much as I should.

 

Speaker:

I don't contribute to any slack communities. As much as I should. Who has the

 

Speaker:

time? But what I do love about it. Is, like you say, you've got these

 

Speaker:

threads where people are sort of saying. Oh, I tried this and it worked and

 

Speaker:

it's great. And so unlike Chad GPT, which is

 

Speaker:

like every six months, every year, you'll get an update from them saying, we've. Just

 

Speaker:

added this, we've just added that. I love the fact that you guys are updating

 

Speaker:

this as you're constantly ongoing and you're bringing new updates out

 

Speaker:

there. You're telling people about these updates, and not only that, but you're giving them

 

Speaker:

engineering prompts as well that they like. Here's how you can turn

 

Speaker:

your content into, I don't know, a book, an audiobook and

 

Speaker:

that sort of stuff. I love what you're doing there. In terms of

 

Speaker:

that, what sort of feedback have you had from your customers

 

Speaker:

that have used those new prompts that come along and they're adding

 

Speaker:

them in? Because obviously you can set your own prompts, save them for future

 

Speaker:

episodes, but the ones that you're suggesting,

 

Speaker:

probably lifting the magician's curtain here. But are

 

Speaker:

your prompts better than the prompts that your customers

 

Speaker:

are putting in there themselves? And to that end,

 

Speaker:

should people just sort of like, be following that thread and forgetting their own

 

Speaker:

engineering? So I guess to answer that, let's take a step back and at least

 

Speaker:

educate your listener of what is Castmagic. Right? So

 

Speaker:

Casmagic as a whole is a platform that you take any audio or

 

Speaker:

video recording, load it in there, and then we've

 

Speaker:

automated, based on the profile, whether it's a podcast, a

 

Speaker:

sales call, a coaching call, a meeting set

 

Speaker:

presets. So that goes into your question that you're asking in terms of

 

Speaker:

our prompts. So, like, if you are a podcaster, there's 13

 

Speaker:

presets that in three to five minutes after uploading your

 

Speaker:

podcast, you're going to get what I tell everyone is

 

Speaker:

a, it's AI. So always be checking, but add

 

Speaker:

your own spin. So we're going to create this general ideas for you.

 

Speaker:

But then the joy is you can go into our tool called magic chat, and

 

Speaker:

that's basically like chat GBT built in there, and you now

 

Speaker:

can go ahead and come up with your own prompts. So that is the

 

Speaker:

magic. If you were to go and said, all right, I'm going to take whatever

 

Speaker:

cast magic gives me in those 13 outputs at face value,

 

Speaker:

perfect, you could go do that. You don't want to spend more time, but

 

Speaker:

we give you not only a community prompts section that you can go

 

Speaker:

ahead and say, oh, I want this prompt. I've aggregated our slack

 

Speaker:

community of favorite prompts and put it in a document. So you can go and

 

Speaker:

put that, and then you can start asking other people, like, this is what I'm

 

Speaker:

trying to do. So the joy is if you and I use the same

 

Speaker:

prompt, it's always going to have a different output because our content

 

Speaker:

is relevant to you and me. So that's what's kind of cool.

 

Speaker:

Once again, rising tide raises all ships. We can share prompts and

 

Speaker:

know it's not proprietary because it's

 

Speaker:

your words that it's using the content for, or whatever that

 

Speaker:

content you're pulling out. So I think it really opens the door

 

Speaker:

of how do I automate this for you in three to five minutes? How do

 

Speaker:

you automate it for yourself? By coming up with your own prompts, saving

 

Speaker:

those so that every recording gets this prompt

 

Speaker:

engineered as an output, and then you're able to do what

 

Speaker:

you want. So now you have no excuse. You literally have no

 

Speaker:

excuse to not have a blog that's been updated since August 7.

 

Speaker:

I did it. He went there, I went there, I went there. That's a

 

Speaker:

joy. It's like back up until

 

Speaker:

2023. You're right. I've just got to

 

Speaker:

focus. I've got limited focus, limited bandwidth. But now it's like if

 

Speaker:

this is literally writing you a newsletter, a blog, a

 

Speaker:

poem, whatever content you want, you have no excuse not to

 

Speaker:

have your social post done, to have a blog, to have a newsletter,

 

Speaker:

to literally start reaching all the little tentacles of your content.

 

Speaker:

Besides, I want more downloads. More downloads. Stop thinking one trick

 

Speaker:

pony and start thinking about how do I use automation,

 

Speaker:

AI, and technology to truly get my message

 

Speaker:

in front of as many eyes and ears and people as

 

Speaker:

possible. I love it. And that newsletter thing as well. I mean, that is a

 

Speaker:

golden opportunity. I mean, it's preaching to the choir, really, but I'm

 

Speaker:

always trying to hammer it home to podcasters, build your community,

 

Speaker:

because that way it takes a lot of the pressure off when you're posting on

 

Speaker:

social media. New episode out this week, nobody cares. Or

 

Speaker:

fewer than 1% of your target audience is actually on social

 

Speaker:

media caring about your new episodes. Whereas with the newsletter, you can literally take that

 

Speaker:

content, can't you, and say, look, this is what we had in the most recent

 

Speaker:

episode. Here's a summary. I'm emailing you to let you know about it. Here's the

 

Speaker:

embedded player. Go listen to it now. And that really changes the game,

 

Speaker:

doesn't it, in terms of building that audience? I guess I would push back

 

Speaker:

and go like, I think if you play the long game, and that's

 

Speaker:

what if podcasters are so focused, I need more downloads, more

 

Speaker:

downloads, more downloads, right. Well, that's still hopefully playing a long

 

Speaker:

game of like, over time, the compound interest of your

 

Speaker:

content is truly there, right? So maybe article one

 

Speaker:

today isn't getting a lot of SEO, but if you're consistent and

 

Speaker:

every week for 52 weeks you put out, you continue to do it, no

 

Speaker:

different than your show. That's three years. I mean,

 

Speaker:

think about the interest that you've now put onto your content. So

 

Speaker:

maybe a post isn't getting a lot of likes or engagement on

 

Speaker:

social, whether it's Instagram, LinkedIn, TikTok, whatever it is.

 

Speaker:

But that content continues to compound your brand, continues

 

Speaker:

to be out there, you're getting new eyeballs, you play the algorithms,

 

Speaker:

whatever it is. But if I'm having this conversation, why

 

Speaker:

wouldn't I want to put this conversation into all the other formats that I

 

Speaker:

can? Because who knows if I'm able to reach one person? And it really

 

Speaker:

depends. Also, this show is about educating podcasters. But what if

 

Speaker:

it's a self help thing? If you're able to reach just one person and

 

Speaker:

change their life, and a person comes to you saying, thank you for sharing your

 

Speaker:

message, you don't care if only three people listen to it.

 

Speaker:

You reached one person and you changed your life. That's the way you have to

 

Speaker:

be thinking about it. So if you are taking the time to record

 

Speaker:

a conversation, make sure that you're putting that in all formats. And once

 

Speaker:

again, while we're talking technology, AI now allows you to

 

Speaker:

do that. In terms of different

 

Speaker:

genres of podcast. So, obviously, this is a

 

Speaker:

podcast for podcasters trying to bring a bit more sort of insight and education to

 

Speaker:

new. Podcasters and current podcasters alike. You got true crime,

 

Speaker:

you got business. You got fiction, you've got sports, you've got

 

Speaker:

personal journeys, you got all that. Kind of stuff, like a million

 

Speaker:

categories. I'm exaggerating. There's like 30 in Apple Podcast. But the

 

Speaker:

point I sort of want to raise here is if I'm somebody that is doing

 

Speaker:

something that might not lend itself so well to

 

Speaker:

having show notes made, for example, a fictional podcast,

 

Speaker:

because obviously what you're then doing is potentially

 

Speaker:

leaking spoilers of what's in there. So is there

 

Speaker:

a kind of a methodology to this where

 

Speaker:

cast magic figures out, okay, this is a fictional podcast.

 

Speaker:

So these are the sort of show notes we need to create for it, versus

 

Speaker:

this is a business podcast where it can sort of lend itself to a bit

 

Speaker:

more insight? I guess what I'm trying to say. Is,

 

Speaker:

if you're a different kind of podcast across the genres, will the

 

Speaker:

outputs you get from cast magic be vastly different? So

 

Speaker:

there was a guy that reached out, and he has a pure, noble true crime

 

Speaker:

podcast. His day

 

Speaker:

job once again, his day job is social media and

 

Speaker:

SEO management and he loved and used cast magic

 

Speaker:

and uses it. And I'm like, all right, explain this one to me because I'd

 

Speaker:

be the same. Like, why? And he's like, greg, I spent

 

Speaker:

all this time researching, spent all this time writing a script, spent all this

 

Speaker:

time recording. I do not want to spend more time

 

Speaker:

on the show notes, on the social, the

 

Speaker:

promotion. If I've got a tool that now is able to do that for

 

Speaker:

me, why wouldn't I use that instead of I got to

 

Speaker:

write more? I've got to figure out how to summarize this. No, let this tool

 

Speaker:

do it for me. And then I can use my brain power of taking it

 

Speaker:

from the 80% it gets me to the 100%. When I said that,

 

Speaker:

I'm like, great. Then I know the use cases goes far beyond just an

 

Speaker:

interview show. It goes into a sports, a true crime or

 

Speaker:

anything. The specific question on your side is, do we

 

Speaker:

understand the content that you're putting in there and therefore it's going to be better

 

Speaker:

or tailored show notes? The answer is

 

Speaker:

we don't actually provide show notes. Everyone does their show notes

 

Speaker:

differently. So the 13 outputs for a podcast

 

Speaker:

preset don't actually have a show notes. Like there's title, there's

 

Speaker:

descriptions, there's clips and so forth. But everyone does their show notes

 

Speaker:

differently. So we either piece those things together that we

 

Speaker:

give you, come up with your own prompt on what show notes would look like

 

Speaker:

for you, what a social promotion would look like for you based on the

 

Speaker:

style of content or genre of content you've got. So that is

 

Speaker:

really the answer. It's like you've got a true crime show and you don't like

 

Speaker:

the 13 pieces we gave you and you don't feel that you can stitch those

 

Speaker:

together, come up with your own prompt. And what would show notes look like for

 

Speaker:

you? What would a blog post look like for you as a

 

Speaker:

paranormal or a fiction podcast that you're like,

 

Speaker:

how do I promote? No matter what, you still have to promote a fiction podcast.

 

Speaker:

So maybe you're not giving away the this is what we talked

 

Speaker:

about in this episode, but you still need a hook. It's no different

 

Speaker:

than a 32nd commercial. How do we help you write that? That's the

 

Speaker:

beauty of this, is that. There is so much ability to

 

Speaker:

manipulate and mold the outcomes that you want from this

 

Speaker:

tool just by being really clear with it and saying, this is what I

 

Speaker:

want, can you give it to me? And unlike Chat GPT

 

Speaker:

it's pretty much understanding straight away what you're looking to do. It doesn't make

 

Speaker:

know the amount of times that you put into Chat GPT. Can you summarize

 

Speaker:

this? And it'll just go off on one about it'll mention

 

Speaker:

somebody completely unrelated from your episode based

 

Speaker:

on the transcript you put in there. So that's what I love about it. Hold

 

Speaker:

on to that point. We're only using. So cast magic is only using your

 

Speaker:

recording. So if we go back to your previous question, like, if I use chat

 

Speaker:

GBT, we're only focused on your

 

Speaker:

recording, whereas if you are putting it as a consumer in chat

 

Speaker:

GBT, it's very different than the enterprise side that we're using for

 

Speaker:

our plugins to whatever model we're using. So

 

Speaker:

that allows you to have less of that quote unquote phantom

 

Speaker:

content that's coming in there, which becomes a little easier for you to go

 

Speaker:

like, oh, I know this is only my recording versus do I have to fact

 

Speaker:

checked it? Like, did it make up something from the outside world,

 

Speaker:

even though I gave it my transcripts? And it's so accurate as

 

Speaker:

well. I've joked to you privately that I. Have a client who

 

Speaker:

has a topic area that I'm just listening to this and it

 

Speaker:

might as well be french, and I'm literally relying on cast magic to tell me

 

Speaker:

what it's actually saying. And nine times out of ten, it's one. One.

 

Speaker:

No, let's be honest about it. 100% of the time, there might have been one

 

Speaker:

or two times where I've had to slightly tweak things, but other

 

Speaker:

than that, it's been spot on. So the amount of trust I've put into

 

Speaker:

it and had to, and it's been brilliant. It's not let me down yet.

 

Speaker:

So that's a definite endorsement for me for the tool in terms

 

Speaker:

of the accuracy level that you're getting from the output. So well done, guys. On

 

Speaker:

that, I was just going to say, obviously this show, we

 

Speaker:

got a. Range of different types of listeners. We got people that are planning to

 

Speaker:

do a podcast. We got people that are podcasting now but want to sort of

 

Speaker:

up their game a bit. We got people that have been going for ages and

 

Speaker:

ages and ages and just want a nosy on what we're talking about on

 

Speaker:

here. For the person that is listening right now, what

 

Speaker:

would they need to be? What does that look like? Somebody that would be the

 

Speaker:

ideal person to use cast magic for their

 

Speaker:

podcast production, their podcast marketing, what do they look like to

 

Speaker:

you? I'd say anyone and everyone. So

 

Speaker:

if you take cast magic once again, what it started off as two

 

Speaker:

guys who had a podcast built cast magic for their own podcasting

 

Speaker:

needs. But then we saw people are, I guess

 

Speaker:

podcasters are people, and they're doing so much. So we've got meetings we set

 

Speaker:

up as a preset, we've got coaching, we've got sales. We're constantly

 

Speaker:

evolving different presets based on you as a consumer,

 

Speaker:

as a user, as a human, on what your needs are. So whether

 

Speaker:

it is the person who's like, I'm a hobby podcast and I'm looking to

 

Speaker:

start this great, this is going to overcome those.

 

Speaker:

How do I do all these things? How do I get from zero to

 

Speaker:

one? It's overwhelming. What hosting company do I choose? What

 

Speaker:

recording platform do I choose? How do I get all my information out there?

 

Speaker:

Perfect. Simple. Don't overthink it. Cast magic will help you with

 

Speaker:

repurposing. If it's the person who's been doing this and looking

 

Speaker:

up your game, well, then, yeah, this is definitely for you. Because if you're looking

 

Speaker:

up your game, case in point, Neil, get your blog more

 

Speaker:

consistent. Why don't you have a consistent blog? Right? Twice.

 

Speaker:

Twice, right. So why aren't you

 

Speaker:

leveraging technology to help you get your message out there more?

 

Speaker:

I'm also going to hammer you. Stop thinking just downloads. Like, if you're thinking

 

Speaker:

monetization and the only way you can monetize is with

 

Speaker:

downloads, you are missing out as a business opportunity. Whether you're a

 

Speaker:

true crime show, fine. If you're a true crime show, I get it, you need

 

Speaker:

people to listen to it. But how you engage with those people could be

 

Speaker:

on social, can be on a blog, can be a newsletter, and go like, oh,

 

Speaker:

this was interesting. Or how do you take the behind the scenes?

 

Speaker:

You've seen how many tv shows have supplementary

 

Speaker:

content that they're able to throw in there? Like, cast magic can

 

Speaker:

help you with that if it's a true crime or a fiction show. And then

 

Speaker:

what was the third person who just wants to know what to do and the

 

Speaker:

technology, go play around with it. We've got a seven day free

 

Speaker:

trial. Throw something in there, come do an onboarding call. I'll be

 

Speaker:

the guy that leads that call. I got resources up to wazoo to try and

 

Speaker:

help you. But once again, 2023, you have no

 

Speaker:

excuse not to be using simple technology that

 

Speaker:

is making your life easier so that you can do more and stop going

 

Speaker:

like, oh, I only have 50 downloads. Can I start

 

Speaker:

monetizing that? I'm like, yeah, you could, but if you're thinking just

 

Speaker:

downloads and cpms or sponsorships, then you're missing

 

Speaker:

out. If you're thinking, hold on, my newsletter has got 100 people, and my

 

Speaker:

social has 100 people. My podcast has 100 people. Well, maybe

 

Speaker:

there's an overlap. Maybe those are different people. Now you can go to

 

Speaker:

a sponsor and say, hey, I've got 300 people. They're all different,

 

Speaker:

as opposed to just 100 people for my downloads. And now you've got a package.

 

Speaker:

Now you're selling yourself as a brand and not just a show.

 

Speaker:

Now, in full transparency, I have linked to the tool in

 

Speaker:

the description. This is an affiliate link. I am

 

Speaker:

endorsing cast magic as a creator. I think it's brilliant. I use it

 

Speaker:

myself. I use it for client shows. It is definitely going to get you

 

Speaker:

80% of the way there with your content creation.

 

Speaker:

It'll certainly save you time with the transcript side of things. Trust me on this.

 

Speaker:

And it's going to be much more accurate than anything that any tool

 

Speaker:

will be able to do on platform, including Apple

 

Speaker:

Podcast.

 

Speaker:

So now let's talk about some more innovative ways AI

 

Speaker:

can help with growing our industry. How about breaking language

 

Speaker:

barriers? AI driven language translation is

 

Speaker:

bridging the gap between different languages, making podcast

 

Speaker:

accessible to a global audience. This capability can

 

Speaker:

facilitate real time translation during live shows or

 

Speaker:

provide translated transcripts for nonnative

 

Speaker:

speakers. This actually excites me.

 

Speaker:

The fact that I could technically say this entire

 

Speaker:

section in Spanish is very appealing to me.

 

Speaker:

In fact, let's make that happen. Cast

 

Speaker:

magic commenso cuando dos personas kedarijan

 

Speaker:

suspropias empresses respaldadas poor capital de

 

Speaker:

resco tanian un podcast inotemos

 

Speaker:

tiempopara administrator nuestra semprezes

 

Speaker:

volviendo alamisma historia comosies

 

Speaker:

to virus asiento algo masque un podcast

 

Speaker:

entonces escocinopudiera seristo entones

 

Speaker:

podieron crear mahia de lansamiento parasus.

 

Speaker:

So what about the future implications of AI in

 

Speaker:

podcasting? Well, while AI's current

 

Speaker:

applications in podcasting are already quite impressive,

 

Speaker:

the possibilities for the future are even more exciting.

 

Speaker:

With advancements in machine learning and of course,

 

Speaker:

natural language processing developments, we can expect

 

Speaker:

AI to play an even more significant role in how our

 

Speaker:

thoughts concede and grow in public.

 

Speaker:

Imagine needing to know an answer to a specific question

 

Speaker:

and being someone who's published that answer, then

 

Speaker:

having your episode clip that's relevant to that query

 

Speaker:

surfaced for them specifically.

 

Speaker:

Wow, that's like having your own virtual

 

Speaker:

consultant. And if v for v or

 

Speaker:

value for value digital currency was involved,

 

Speaker:

imagine the possibilities. Now look, I'm a bit ick about

 

Speaker:

crypto in podcasting at the moment, but it is going to

 

Speaker:

improve and it will be regulated at some point,

 

Speaker:

so it can only be a good positive thing in the future.

 

Speaker:

AI is rapidly transforming the podcasting landscape,

 

Speaker:

automating processes, enhancing content quality,

 

Speaker:

and offering personalized experiences. We've

 

Speaker:

talked about descript or phonic cast

 

Speaker:

magic. These three tools alone are game

 

Speaker:

changers for halving your production workflow time.

 

Speaker:

But as AI tech continues to evolve,

 

Speaker:

the podcast industry will undoubtedly reap the

 

Speaker:

benefits, delivering more engaging and immersive content

 

Speaker:

to your global listeners. So whether you're a seasoned

 

Speaker:

podmaster or a newbie diYer,

 

Speaker:

venturing into this world of podcasting for the first time,

 

Speaker:

embracing AI could significantly improve your

 

Speaker:

workflow, boost your content quality, and

 

Speaker:

heighten your listener engagement. The question

 

Speaker:

is, are you ready to leverage it? And

 

Speaker:

should you be adding it to your podcast production

 

Speaker:

workflow? That's a question only you can

 

Speaker:

answer. And as an OG

 

Speaker:

podcaster who very much frowns

 

Speaker:

on cheats and hacks coming into the industry,

 

Speaker:

I was initially resistant to the idea of

 

Speaker:

AI moving into podcasting. It's my beloved

 

Speaker:

traditional space. How dare new tech come in

 

Speaker:

and sully the reputation of creators within this

 

Speaker:

space. But I've now become aware of

 

Speaker:

how it can help me to generate more content that

 

Speaker:

helps more of my ideal listeners and viewers

 

Speaker:

like you. So shouldn't we be

 

Speaker:

embracing this as it helps us to do our jobs more

 

Speaker:

rapidly and at a higher volume? Again,

 

Speaker:

that's a question only you can answer for yourself. The podmaster

 

Speaker:

Pro tip engaging directly with your audience by incorporating

 

Speaker:

their voices and stories into your podcast

 

Speaker:

can significantly enhance listener engagement and

 

Speaker:

loyalty. This strategy not only

 

Speaker:

diversifies the content of your podcast, but it also builds a

 

Speaker:

community around it by making your audience feel seen and

 

Speaker:

heard. Here's an idea of how to effectively incorporate

 

Speaker:

your listener contributions. Add a voicemail or

 

Speaker:

voice messaging tool to your website, or

 

Speaker:

just use a special podcast website builder like

 

Speaker:

podcast page or podpage links to

 

Speaker:

both of these tools in the description

 

Speaker:

global ranking stats to compare your podcast

 

Speaker:

with it's time once again for those all important

 

Speaker:

download numbers, which will give you an idea of the

 

Speaker:

percentage ranking of your podcast compared with

 

Speaker:

others. If you want to be considered a top 50%

 

Speaker:

podcaster globally, your podcast episode needs

 

Speaker:

to be getting 160 downloads within the first

 

Speaker:

30 days of its release, you'll want

 

Speaker:

3200 downloads within 30 days of release for

 

Speaker:

your episode. If you want your podcast to be considered in the top

 

Speaker:

10% globally, top 5%

 

Speaker:

7500 downloads top 2%

 

Speaker:

20,000 downloads and if you want to be a

 

Speaker:

genuine top 1% podcaster, your latest

 

Speaker:

episode needs to get 36,000

 

Speaker:

downloads within the first 30 days of its release.

 

Speaker:

Well, that's it for this latest episode of the Podmaster

 

Speaker:

podcast. If you've enjoyed it, please do leave us a review in Apple

 

Speaker:

Podcasts, Spotify, or wherever you get your podcasts

 

Speaker:

from. Make sure you're following the show, and you can find out more about the

 

Speaker:

show. And stay in touch at Podmastery Co.

 

Speaker:

That's podmastery Co. Speak to you next

 

Speaker:

time. Master is a podknows podcasting

 

Speaker:

production. Find out more about us at Podnose Co.

 

Speaker:

UK. That's Podknows.

 

Speaker:

Co. UK.