Let’s chat about Klaxon AI and what it brings to the table…. specifically, the promise of whipping up professional audio ads for podcasts and radio quicker than you can brew a cup of coffee.
A polished 30-second ad is ready to roll. For 99 quid. Plus VAT.
But is it any good? We’ll learn together shall we?
Go ahead and press play.
Relevant links:
https://www.asa.org.uk/codes-and-rulings/advertising-codes.html
Transcript
Get this, a brand new tool named Klagson AI reckons it can bang out a podcast publishing ready podcast advert in wait for it under five minutes.
Speaker A:No studio, no voiceover artist, no faffing about.
Speaker A:Just type your copy, pick a synthetic voice, sprinkle in some royalty free music and boom, you've got your 32nd ad spot.
Speaker A:Cost wise, you can download the finished ad for 99 pounds plus VAT or let them handle the whole thing if you've got at least a £1,200 media budget.
Speaker A:So in the interest of balance, let's look at why this could be brilliant and why it could suck.
Speaker A:First of all, why it could be brilliant?
Speaker A:Well, the speed for shoestring prices.
Speaker A:Indies and small businesses finally get pro sounding ads without financing it by selling your house, including your cat, for free.
Speaker A:The iteration if you need regional slang, a new offer, all you need to do is hit, generate and you're back in the feed before your kettles boiled.
Speaker A:And the multilingual approach.
Speaker A:This thing can pump out Spanish, polish, even Mandarin, so you can target your ideal clients in another country without butchering the accent.
Speaker A:Here's why it sucks.
Speaker A:There's an authenticity tax to pay.
Speaker A:Nielsen powered Acast data shows host red spots lift brand recall 21% versus 14% for pre recorded audio ads.
Speaker A:In other words, listeners trust the human they're already hanging out with in their ears.
Speaker A:The sonic sameness.
Speaker A:If every shop in Shoreditch used the same voice bank, audiences would click stop faster than you can say skip.
Speaker A:The compliance is all on you.
Speaker A:Cap rules don't care that a robot wrote the copy.
Speaker A:If it's misleading, you're getting fined.
Speaker A:And what about the creative soul?
Speaker A:AI still struggles with the cheeky wink, the comedic beat, the pregnant pause that sells the punchline.
Speaker A:So here's the bottom line.
Speaker A:You need to treat Klaxon AI like a podcasting Swiss army knife, not a magic wand.
Speaker A:Use it to draft and demo if budget allows.
Speaker A:Layer a quick human tag or tweak the VO timing so it sounds less like Siri has just downed a Jaeger bomb.
Speaker A:And for the love of ears everywhere, test it against a real host red ad before you blast it across every feed.
Transcript
Get this, a brand new tool named Klagson AI reckons it can bang out a podcast publishing ready podcast advert in wait for it under five minutes.
Speaker A:No studio, no voiceover artist, no faffing about.
Speaker A:Just type your copy, pick a synthetic voice, sprinkle in some royalty free music and boom, you've got your 32nd ad spot.
Speaker A:Cost wise, you can download the finished ad for 99 pounds plus VAT or let them handle the whole thing if you've got at least a £1,200 media budget.
Speaker A:So in the interest of balance, let's look at why this could be brilliant and why it could suck.
Speaker A:First of all, why it could be brilliant?
Speaker A:Well, the speed for shoestring prices.
Speaker A:Indies and small businesses finally get pro sounding ads without financing it by selling your house, including your cat, for free.
Speaker A:The iteration if you need regional slang, a new offer, all you need to do is hit, generate and you're back in the feed before your kettles boiled.
Speaker A:And the multilingual approach.
Speaker A:This thing can pump out Spanish, polish, even Mandarin, so you can target your ideal clients in another country without butchering the accent.
Speaker A:Here's why it sucks.
Speaker A:There's an authenticity tax to pay.
Speaker A:Nielsen powered Acast data shows host red spots lift brand recall 21% versus 14% for pre recorded audio ads.
Speaker A:In other words, listeners trust the human they're already hanging out with in their ears.
Speaker A:The sonic sameness.
Speaker A:If every shop in Shoreditch used the same voice bank, audiences would click stop faster than you can say skip.
Speaker A:The compliance is all on you.
Speaker A:Cap rules don't care that a robot wrote the copy.
Speaker A:If it's misleading, you're getting fined.
Speaker A:And what about the creative soul?
Speaker A:AI still struggles with the cheeky wink, the comedic beat, the pregnant pause that sells the punchline.
Speaker A:So here's the bottom line.
Speaker A:You need to treat Klaxon AI like a podcasting Swiss army knife, not a magic wand.
Speaker A:Use it to draft and demo if budget allows.
Speaker A:Layer a quick human tag or tweak the VO timing so it sounds less like Siri has just downed a Jaeger bomb.
Speaker A:And for the love of ears everywhere, test it against a real host red ad before you blast it across every feed.