A lot of people are saying video is the future of podcasting.
That video is the gateway drug — the thing that creates new podcast listeners.
But that story deserves a closer look.
In this episode of Podcasting Insights, I question the growing narrative around video podcasting, discovery, and conversion — and ask whether we’re confusing reach with commitment, and visibility with attention.
This isn’t about dismissing the data.
It’s about questioning the story we’re telling around it.
You’ll learn:
• Why “discovery” is an incomplete metric
• The difference between conversion and gravity
• Why video often benefits from defaults, not desire
• What podcasting’s real strength has always been
• The question creators should be asking instead of “Should I do video?”
Links:
Podnews story on charting clips based podcast:
https://podnews.net/update/complete-rankers
Edison Research – The Evolving Ear:
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